learn how to take your brand from idea to income - become a successful fashion startup in 6 months

Launch My Conscious Line

THE SUMMER SESSION STARTS ON JUNE 1, 2022


think of me like your private guide (and personal cheerleader) through the overwhelming mess that is the fashion startup hustle

sign up now!

ENROLLMENT closes MAY 31st

3 days
12 hrs
22 mins
34 secs
 

can you relate?

 

Trying To Start Your Fashion Line, But Feeling A Little Lost?

  • 1 I have the idea, and the motivation. But,

    every time I try to Google for answers I feel like I end up with more questions.

  • 2 I am checking al the boxes on this free startup roadmap I found on the internet. But, I don't really feel like I understand what I am doing or feel like I am making any real progress.
  • 3

    If I could just get a list of reliable suppliers, my problems would be solved.

  • 4 I've worked in [sales, marketing, advertising, insert any other industry here] I have all the business skills I need to be successful.. so

    why does it feel like everyone else is so much further along than me?.

The Biggest Hurdle For Fashion Startup Founders,

isn't getting access to an industry roadmap or blueprint - it's understanding why and how the industry works.

 

A Different Approach

  • GAIN A HIGH-LEVEL UNDERSTANDING

    tear up that free checklist and learn the inner workings of the fashion industry. My guess is that you are here because you want to change the world of fashion for the better. But, to do that you need to understand the system, before you can break the system. I am not just going to tell you what you need to be doing to get your product made, I'm going to guide you on how you can break conventionality and do it better.
  • NO FLUFF, WORK SMARTER NOT HARDER MENTALITY

    I learned the hard way, so you don't have to. Back in my fast fashion days, I was responsible for developing thousands of styles across 5 different countries every season. The systems I developed during this time allowed me to do my job quickly, efficiently, and effectively. I know you are a busy person, with limited free time, my tried and true hacks will allow you to start your brand as quickly as possible.
  • RELEVANT REAL-WORLD EXPERIENCE + APPLICATIONS

    to be an effective teacher I believe you need to lead by example. And, I do this by having my own brand, Terracotta City – where I implement and test everything I teach inside LMCL. This is how I am certain the program works. I am doing it myself, every day. And, I am also a partner in a factory in India. Meaning I am on the cutting edge of what’s happening in the world of apparel manufacturing (and, am often quoted as an industry expert in publications like the business of fashion, and sourcing journal).
  • AND HERE IS THE BEST PART

    you don't need to know how to draw, design, or have any artistic abiitly at all to get your brand started!
INTRODUCING…

Launch My Conscious Line

*yes, you get access to my GLOBAL vip supplier list

(perfect for low MOQ startup orders)

.

*yes, you get live coaching from me

(50 session to be exact)

.

*and, yes, you get continued support even after the 6 months

(because I am 100% dedicated to your success)

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JuJu, DUTCHXFASHION

Once you get going you fall down the rabbit hole and want to know more.

I loved the layout of the course. Every week builds upon the week before. It's like school but in the best way possible!

@dutchxfashion

Christopher, CYC The Label

Christopher cyc the label

My valuable takeaway from Melanie’s program was the personal connections with like-minded creatives working through similar issues. Together we learned from seasoned professionals and discovered pathways & opportunities to develop our own businesses.

@cycthelabel
Christopher cyc the label

Arielle, Four Rabbit

Melanie was able to help me scale my business and get wholesale ready. She continues to be my go-to sourcing resource as I grow my brand. Knowing that I had a strong supply chain to back up my orders helped give me the extra confidence I needed to start taking larger retail orders.

@four.rabbit

Zoe Grinfeld

This course filled all the gaps in my industry knowledge that I was left with after graduating from fashion school. Melanie is like a production matchmaker, pairing students with ethical manufacturers for any product you can think of. Weekly office hours allowed space for brainstorming, problem-solving, and a great sense of community in the group. 

@zoegrinfeld

By The End of The Program, You Will Have...

  • organized all the business things

    become an official LLC, get an EIN number, set up your accounting books, and get done all the things every business needs to operate
  • done the research to validate your product

    this is the secret to creating a product that not only sells, but something customers line up for
  • found the perfect supply chain partners

    and have a working industry insider knowledge of how to get things done in the world of manufacturing
  • sampled and produced your product

    the most important ingredient to the fashion startup recipe is actually having something to sell. in our time together I will help you get through the sampling process and into production
  • successfully launched your brand getting sales from day one

    a solid plan will ensure you earn a profit from day one
  • created a scalable plan for the future

    after the 6 months, our time together isn’t over. you get access to the monthly alumni meetings where we will continue to work on growing your brand to the next level
take a peek inside
the modules

1

FOUNDATION

Everything you do in your business from the supply chain partners you work with, to the sales tactics you implement will always be guided by your business core.So, it needs to be strong.Think of phase one like crunches for your business. It isn’t always the most fun, but I promise the profitable results are worth it.In Phase One, you’re going to learn how to:
  • BECOME LEGIT - your business is not a hobby. That means you need to get organized and legally legitimize your company
  • CREATE A BRAND STRATEGY - you know those brands you see and think wow, are they inside my head, they totally get me? I’ll teach you how to create branding that makes your customers think you're a mind reader too
  • VALIDATE YOUR IDEA SO YOU SELL OUT - by doing the right research and learning how to find and create products that your customers really need you can guarantee a successful launch

2

GETTING YOUR PRODUCT MADE

This is the fun part! Once you have a strong foundation set up, you are ready to start the process of building your supply chain and bringing your idea to life.

Apparel manufacturing is one of the most challenging industries to break into. And, the learning curve is steep. Meaning, a small mistake could end up costing you thousands, and delay your product launch by months.

Phase Two is the spark notes version of everything I learned while getting dual degrees in Fashion Merchandising and Management + Textile Engineering at The Fashion Institute of Technology. Plus, the real-world experience I have gained working overseas in the industry for over a decade. Yea, it’s a lot.

They say you live and you learn. Well, consider this my gift to you. Bypass rookie mistakes by learning from all the lessons I learned the hard way.

In Phase Two, you’re going to learn how to:

  • BUILD YOUR SUPPLY CHAIN - I will tap into my list of 500+ low moq friendly supply chain partners and give you a custom (made just for you and your brand) supply chain shortlist
  • JUMPSTART THE PRODUCT DEVELOPMENT PROCESS WITH MY EASY SHORTCUTS - learn to talk the talk and professionally communicate with your partners to have your designs made, using techniques that took my over 10 years to develop and are guaranteed to save you hours of time
  • ELIMINATE QUALITY ASSURANCE PROBLEMS - no manufacturing nightmares here! make sure your production order comes out perfectly and ships on time.

3

SALES

Even if you are able to create the perfect product – something that is thoughtful, solves your customer's problem, is well made, and even affordable…. your brand will ultimately fail if you don’t have customers. So, Phase Three is all about how to successfully sell your creations.

If only selling clothes was really as simple as running a few targeted Facebook ads or getting your influencer friends to wear them.

Sadly those days are long gone. But, don't worry - I've got tons of tips and tricks to help you sell out!

In Phase Three, you’re going to learn how to:

  • TURN YOUR WEBSITE INTO A SALES MACHINE - my exact strategy for how I got featured in publications like Forbes, WWD, Vox, and spoke at SXSW. + how I get over 30k customers to my website every month… for free!
  • $ FUND YOUR COLLECTION $ - in fashion cash is king. but, if you don’t have a ton of savings that’s ok. I’ll show you how to crowd raise funds for your launch, or how to find and approach an investor
  • GROW BIGGER + BETTER - wish you could be a fly on the wall of a top-selling brand? I'm leaking the tools and systems 6 and 7 figure business owners use, so you can implement them into your own sales strategy

And, Did I Mention The Bonuses?

 

BONUS 1 - LIVE GROUP COACHING AND MENTORSHIP

For 25 weeks you get twice a week live zoom calls with me (that's 50 sessions to choose from) – this is a place where you can ask questions, and we can work together on anything you are having trouble with.

Office hours are held Tuesdays at 10am and Thursdays at 7pm (NY time).

What You’ll Get:

  • a chance to ask questions and get help from me on anything you are working on
  • deadlines to end procrastination - by showing up each week with your lesson homework you can easily stay on schedule
  • a community to share your work in and get feedback from
($2500 value)
 

BONUS 2 - 24/7 CHAT SUPPORT

yes, you read that correctly! get (almost) instant help from me, whenever you get stuck

What You’ll Get:

  • need help and can't wait? that's what the chat is for, ask your questions and get help right away
  • an international support system of peers who have all been where you are now, and are cheering you on
  • digital coffee dates and other networking opportunities for collaborations and all the business things
($1000 value)

BONUS 3 - VIP STARTUP-FRIENDLY SUPPLIER LIST

10 years of industry contacts in 1 easy to use excel

What You’ll Get:

  • stop googling, and use my VIP supplier list instead
  • low MOQs and startup-friendly supply chain partners
  • stay organized with my super easy excel template - if it was good enough for me to keep track of thousands of styles per season during my fast fashion days, imagine what it can do for your productivity
(priceless)
 

BONUS 4 - INTERACTIVE PROGRESS TRACKERS

stick to your timelines, and reach your goals

What You’ll Get:

  • the timeline builder - use this interactive excel to stay on track and launch on time
  • budgeting calculator - I always say, starting a brand is like going into target - you go in needing a pack of pens, and leave with a $300 bill - this excel will help you stick to your budget
  • profit predictor - this one is the most fun, easily calculate how much money your new brand is going to make you
($450)
 

BONUS 5 - CONTINUED SUPPORT EVEN AFTER YOU GRADUATE

because I hate goodbyes

What You’ll Get:

  • lifetime access special graduate office hours - this way we can keep working together
  • invitations to special programming with industry guest speakers
  • the chance for your brand to be included on the virtue + vice website which gets over 30,000 visitors per month!
(priceless)
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Olivia, After9

As someone with entrepreneurial experience, who has shipped and sold in their market first hand, and has a business background, I can tell you I learned something every week. Starting a brand from the ground up is completely different from working for one.

@wearafter9

Pilar, Alfa Athletics

There were times when things were brought up in office hours, and I was like, I wasn't even thinking about that. Or, someone else was talking about something, and then a week later I was facing the same exact issue. But, now I know how to solve the problem myself!

@alfaathletics

Miranda Watson

When the pandemic hit, I panicked. But, Melanie helped me realize it was a strange opportunity to look at fashion, business, and design differently. I was thankfully able to adapt quickly without major losses. 

@mirandawatsondesign

Rosi, waiwaolani

 Taking this course has given me the confidence I needed to really make this startup happen. It's like having a partner there with you every step of the way giving you feedback and advice. Taking this course was exactly what I needed to boost me in the right direction and I cannot say enough great things about it. 

@waiwaolani

To Recap, Here's Everything You Get...

  • 1 6 MONTHS OF LAUNCH MY CONSCIOUS LINE COURSE MATERIAL

    25 weeks of lessons, with printable slide decks (valued at $2500)
  • 2 WEEKLY WORKBOOKS AND CHECKLISTS

    to keep you accountable and ensure progress every week (valued at $1000)
  • 3 TUTORIALS, REAL LIFE EXAMPLES + GUEST SPEAKERS

    I take you on a look behind the seams of how I started my own brand Terracotta City (valued at $500)
  • 4 EMAIL TEMPLATE BUNDLE

    EMAIL TEMPLATE BUNDLE - copy and paste templates to help you sound like a pro and save you time (includes, textile sourcing, factory outreach, editor and journalist introduction, influencer partnership request, and more) (valued at $500)
  • 5 BONUS #1 - 2X PER WEEK LIVE GROUP COACHING

    with 50 different sessions to choose from (yes, you can attend them all) to get help directly from Melanie (valued at $3000)
  • 6 BONUS #2 - 24/7 TEXT SUPPORT + NETWORKING

    have a question that just can't wait? DM me in the private slack channel and I'll get back to you right away, this is also a great place to connect and make new friends with other students (valued at $1000)
  • 7 BONUS #3 - ACCESS TO MY PERSONAL SUPPLIER LIST

    a global list of startup and low MOQ friendly manufacturing partners (priceless)
  • 8 BONUS #4 - 3 INTERACTIVE PROGRESS TRACKERS

    plug and play timeline builder, budgeting calculator, and profits predictor (valued at $450)
  • 9 BONUS #5 - CONTINUED LIFETIME SUPPORT

    includes lifetime membership to the mastermind, and access graduate to office hour sessions, so you can continue getting the support you need! (priceless)
  • * TOTAL VALUE = $8450

Sign Up Now!

pay in full

$2500

Save $155 when you pay in full!

3 month payment plan

$885 x 3

3 monthly payments of $885

the launch my conscious line challenge

14-Day Money Back Guarantee

Let me start by saying this, Launch My Conscious Line is the most comprehensive course for anyone who is interested in launching their brand this year.

And, my exclusive community is highly curated and filled with founders just like you - they might be where you are now in the startup journey or are where you want to be in the future.

And, when you join you will be part of this special group.

In the 14 days after you join, you will gain access to the first two lessons. How To Stand Out In An Overcrowded Conscious Market, and Building Your Brands Identity

In that time, you will have had the opportunity to deep dive into what really drives you, figure out how your brand will stand out from all the other “conscious, fair trade, eco, etc.” brands, and build brand assets. Think logos, taglines, colors, and fonts.

This is when your brand transforms from an idea to something real.

If you don’t feel totally confident in continuing to work on your brand and successfully launch it, simply email me, show me you have put in the work, and I’ll refund your investment.

hey there

I'm Melanie

I help entrepreneurs just like you start conscious businesses.

But, before I did this I spent over a decade developing products for many of the brands you have in your closet. I have worked with the behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot.

I believe that in order to fix fashion, first, we need to understand how it’s made.

So, after living and working in countries like China, India, Taiwan, and the Philippines where I really got to see first-hand how the fashion industry operates, I now have a few ideas about how we can all be doing better.

frequently
asked
questions

I only need help sourcing, can I just buy phase 2?

I want to launch my line sooner than 6 months, is that possible?

I don't know how to design or draw, are you sure I can start a fashion brand?

I don't live in the USA, is that ok?

Again, Here Is Everything You Get When You Sign Up...

  • 1 6 MONTHS OF LAUNCH MY CONSCIOUS LINE COURSE MATERIAL

    25 weeks of lessons, with printable slide decks (valued at $2500)
  • 2 WEEKLY WORKBOOKS AND CHECKLISTS

    to keep you accountable and ensure progress every week (valued at $1000)
  • 3 TUTORIALS, REAL LIFE EXAMPLES + GUEST SPEAKERS

    I take you on a look behind the seams of how I started my own brand Terracotta City (valued at $500)
  • 4 EMAIL TEMPLATE BUNDLE

    EMAIL TEMPLATE BUNDLE - copy and paste templates to help you sound like a pro and save you time (includes, textile sourcing, factory outreach, editor and journalist introduction, influencer partnership request, and more) (valued at $500)
  • 5 BONUS #1 - 2X PER WEEK LIVE GROUP COACHING

    with 50 different sessions to choose from (yes, you can attend them all) to get help directly from Melanie (valued at $3000)
  • 6 BONUS #2 - 24/7 TEXT SUPPORT + NETWORKING

    have a question that just can't wait? DM me in the private slack channel and I'll get back to you right away, this is also a great place to connect and make new friends with other students (valued at $1000)
  • 7 BONUS #3 - ACCESS TO MY PERSONAL SUPPLIER LIST

    a global list of startup and low MOQ friendly manufacturing partners (priceless)
  • 8 BONUS #4 - 3 INTERACTIVE PROGRESS TRACKERS

    plug and play timeline builder, budgeting calculator, and profits predictor (valued at $450)
  • 9 BONUS #5 - CONTINUED LIFETIME SUPPORT

    includes lifetime membership to the mastermind, and access graduate to office hour sessions, so you can continue getting the support you need! (priceless)
  • * TOTAL VALUE = $8450

I'm Ready to Start My Brand!

pay in full

$2500

Save $155 when you pay in full!

3 month payment plan

$885 x 3

3 monthly payments of $885

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