a 6 month live mentorship program

The Fashion Startup Club

ENROLLMENT OPENS IN OCTOBER


think of me like your private guide (and personal cheerleader) through the overwhelming mess that is the fashion startup hustle

The Program Only Opens Once A Year, Be First In Line For Fall 22

plus you'll get a members-only discount and a few extra free fashion startup tools emailed to your inbox

Join The Waitlist

to get first access + a special discount

TURN YOUR FASHION DAYDREAMING INTO A BUSINESS

 

You're here because you've realized that there are some things that Google just doesn't have the answers to.
You need a real-life person with experience that can answer YOUR questions - not someone else's hypotheticals. 
Of course, you want help with your supply chain and figuring out how to get your product made (I mean, who doesn't?) but, you also need an expert to weigh in on questions like...
  • is my idea a good one?
  • how many styles should I actually get started with?
  • should I hire this freelancer to make a tech pack for me?
  • can I still launch a brand using Facebook ads even with all the IOS changes?
If this is you, The Fashion Startup Club is your lifeline. It's the new supportive BFFS you need (because your friends and family just don't seem to get the whole entrepreneur lifestyle thing), the expert advice you've been searching for, and the step-by-step hand-held help to create the life you want doing work that brings you joy (and of course makes you $$$).
 

their words, not mine...

 

Like Hiring A Full-Time Consultant, But For A Fraction Of The Price

until the fashion startup club the only way to get my help with your fashion business and supply chain was through private consultancy - pricy, and in short supply.

so, I created something more accessible.  this isn't an online course, with one size fits all teachings designed to help the masses. 
this is you learning how to do your best work ever... and me giving you feedback when you hit a roadblock, answering all your questions in live, on the spot, group coaching. 
best of all you will be learning from someone who cares about your brand as much as you do. I even give you my cell number!

Curious About What The Club Is Like?

  • 1  LEARN by watching the weekly pre-recorded lesson, each lesson is about 1 hour long and you can watch it at any time at your own convenience If you fall behind, don't worry the lessons are available for life.
  • 2

     TRY doing the homework I promise you, this is not going to be busy work. Every workbook, checklist, and excel I have you work on has a strategic importance and is designed to help you move the needle from idea to launch.

  • 3  ASK questions! You can do this in the weekly live office hours, or 24/7 in the private slack group. Can't make office hours? Don't worry. You can email me your question, I'll answer it, and you can watch the replay at the best time for you.
  • 4  REPEAT the next week! Yes, starting your fashion brand really can be that simple. And, I am here to hold your hand through every step of the processs.

"I Want It, I Just Don't Know How"

  • I SHOULD BE SO MUCH FURTHER AHEAD!

    The good news is you're not the only one feeling this way.

    We've all bene there, scrolling through Instagram jealously wondering

     "how the heck did THEY start such a successful brand?"

    And why can't I?

  • GOOGLE SAID TO DO THIS, BUT THAT DOESN'T SOUND RIGHT FOR WHAT I'M TRYING TO DO

    Tear up that free checklist because it's not going to help you. What you need is someone (like me) to answer all the questions that are specific to what you and your brand are going through, like, right NOW.

     think about it, you and your brand are unique, so why shouldn't the help you get be custom-tailored?

  • I'M WORKING NON STOP, AND STILL HAVN'T MADE MUCH PROGRESS

    I learned the hard way, so you don't have to.  I know you are a busy person, with limited free time, my tried and true hacks will allow you to start your brand as quickly as possible.
  • THIS FEELS IMPOSSIBLE, I HAVE NO DESIGN OR FASHION SKILLS

     THAT'S OK! You don't need to know how to draw, design, or have any artistic ability at all to get your brand started!
you're in the right place

If You Want...

*access to my GLOBAL vip supplier list

(perfect for low MOQ startup orders)

.

*live coaching from me

(25 session to be exact)

.

*continued support even after the 6 months

(because I am 100% dedicated to your success)

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JuJu, DUTCHXFASHION

Once you get going you fall down the rabbit hole and want to know more.

I loved the layout of the course. Every week builds upon the week before. It's like school but in the best way possible!

@dutchxfashion

Christopher, CYC The Label

Christopher cyc the label

My valuable takeaway from Melanie’s program was the personal connections with like-minded creatives working through similar issues. Together we learned from seasoned professionals and discovered pathways & opportunities to develop our own businesses.

@cycthelabel
Christopher cyc the label

Arielle, Four Rabbit

Melanie was able to help me scale my business and get wholesale ready. She continues to be my go-to sourcing resource as I grow my brand. Knowing that I had a strong supply chain to back up my orders helped give me the extra confidence I needed to start taking larger retail orders.

@four.rabbit

Zoe Grinfeld

This course filled all the gaps in my industry knowledge that I was left with after graduating from fashion school. Melanie is like a production matchmaker, pairing students with ethical manufacturers for any product you can think of. Weekly office hours allowed space for brainstorming, problem-solving, and a great sense of community in the group. 

@zoegrinfeld

What Life Will Look Like In 6 Months...

  • ORGANIZED ALL THE BUSINESS THINGS

    become an official LLC, get an EIN number, set up your accounting books, and get done all the things every business needs to operate
  • DONE THE RESEARCH TO VALIDATE YOUR PRODUCT

    this is the secret to creating a product that not only sells, but something customers line up for
  • FOUND THE PERFECT SUPPLY CHAIN PARTNERS

    and have a working industry insider knowledge of how to get things done in the world of manufacturing
  • SAMPLED AND PRODUCED YOUR PRODUCT

    the most important ingredient to the fashion startup recipe is actually having something to sell. in our time together I will help you get through the sampling process and into production
  • SUCCESSFULY LAUNCHED YOUR BRAND, GETTING SALES FROM DAY ONE

    a solid plan will ensure you earn a profit from day one
  • CREATED A SCALABLE PLAN FOR THE FUTURE

    after the 6 months, our time together isn’t over. you get access to the monthly alumni meetings where we will continue to work on growing your brand to the next level

And, Did I Mention The Bonuses?

ALONG WITH THE 6 MONTHS OF LIVE GROUP COACHING YOU ALSO GET...

 

BONUS 1 - WEEKLY VIDEO LESSONS + DONE FOR YOUR TEMPLATES

designed to guide you through the fashion startup journey from idea ideation, to finding your first suppliers, to making sure you have a sold out launch.

What You’ll Get:

  • a college-level fashion entrepreneur course created to teach you my 13 years of experience in just 25 weeks
  • weekly homework designed to keep you moving forward without becoming overwhelmed 
  • learning on your own time the lessons are available for life, so watch them whenever you want
($2500 value)
 

BONUS 2 - 24/7 CHAT SUPPORT + NETWORKING

yes, you read that correctly! can't wait until office hours? get (almost) instant help from me, whenever you get stuck

What You’ll Get:

  • need help and can't wait? that's what the chat is for, ask your questions and get help right away
  • an international support system of peers who have all been where you are now, and are cheering you on
  • digital coffee dates and other networking opportunities for collaborations and all the business things
($1000 value)
 

BONUS 3 - ACCESS TO SPECIAL GUEST SPEAKER TALKS

to learn from other industry experts

Past Speakers Include:

  • KRISTI SOOMERS - founder of million-dollar brand Encircled, and small business coach
  • LISA SIMONE RICHARDS - public relationship pro teaching free strategies that can generate over 6 figures in sales yearly
  • CHRISTINE GILCHRIST - procrastination coach (because, well, duh)
  • PLUS SPECIAL TALKS BY - a brand who raised over 100k in funding, a shipping and logistics specialist, a company that takes brands' insta accounts from 0 to thousands, and more!
($1000 value)

BONUS 4 - VIP STARTUP-FRIENDLY SUPPLIER LIST

13 years of industry contacts in 1 easy to use excel

What You’ll Get:

  • stop googling, and use my VIP supplier list instead
  • low MOQs and startup-friendly supply chain partners
  • stay organized with my super easy excel template - if it was good enough for me to keep track of thousands of styles per season during my fast fashion days, imagine what it can do for your productivity
(priceless)
 

BONUS 5 - INTERACTIVE PROGRESS TRACKERS

stick to your timelines, and reach your goals

What You’ll Get:

  • the timeline builder - use this interactive excel to stay on track and launch on time
  • budgeting calculator - I always say, starting a brand is like going into target - you go in needing a pack of pens, and leave with a $300 bill - this excel will help you stick to your budget
  • profit predictor - this one is the most fun, easily calculate how much money your new brand is going to make you
($450)
 

BONUS 6 - CONTINUED SUPPORT EVEN AFTER YOU GRADUATE

because I hate goodbyes

What You’ll Get:

  • lifetime access special graduate office hours - this way we can keep working together
  • invitations to special programming with industry guest speakers
  • the chance for your brand to be included on the virtue + vice website which gets over 30,000 visitors per month!
(priceless)
  • what students are saying
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Olivia, After9

As someone with entrepreneurial experience, who has shipped and sold in their market first hand, and has a business background, I can tell you I learned something every week. Starting a brand from the ground up is completely different from working for one.

@wearafter9

Pilar, Alfa Athletics

There were times when things were brought up in office hours, and I was like, I wasn't even thinking about that. Or, someone else was talking about something, and then a week later I was facing the same exact issue. But, now I know how to solve the problem myself!

@alfaathletics

Miranda Watson

When the pandemic hit, I panicked. But, Melanie helped me realize it was a strange opportunity to look at fashion, business, and design differently. I was thankfully able to adapt quickly without major losses. 

@mirandawatsondesign

To Recap, Here's Everything You Get...

  • 1 LIVE WEEKLY COACHING

    with 25 different sessions to choose from (yes, you can attend them all) to get help directly from Melanie
  • 2 BONUS #1 - 25 FASHION STARTUP VIDEO LESSONS

    + workbooks, checklists, copy-and-paste templates, tutorials, and real-life examples
  • 3 BONUS #2 - 24/7 TEXT SUPPORT + NETWORKING

    have a question that just can't wait? DM me in the private slack channel and I'll get back to you right away, this is also a great place to connect and make new friends with other students
  • 4 BONUS #3 - ACCESS TO MY PERSONAL SUPPLIER LIST

    a global list of startup and low MOQ friendly manufacturing partners (priceless)
  • 5 BONUS #4 - 3 INTERACTIVE PROGRESS TRACKERS

    plug and play timeline builder, budgeting calculator, and profits predictor
  • 6 BONUS #5 - CONTINUED LIFETIME SUPPORT

    includes lifetime membership to the mastermind, and access graduate to office hour sessions, so you can continue getting the support you need!

Let's Face It, If You're Here, You Already Know You're Interested!

pay in full (save $500)

$2500

Save $500 when you pay in full!

3 month payment plan

$997 x 3

3 monthly payments of $997

the launch my conscious line challenge

14-Day Money Back Guarantee

Let me start by saying this, Launch My Conscious Line is the most comprehensive course for anyone who is interested in launching their brand this year.

And, my exclusive community is highly curated and filled with founders just like you - they might be where you are now in the startup journey or are where you want to be in the future.

And, when you join you will be part of this special group.

In the 14 days after you join, you will gain access to the first two lessons. How To Stand Out In An Overcrowded Conscious Market, and Building Your Brands Identity

In that time, you will have had the opportunity to deep dive into what really drives you, figure out how your brand will stand out from all the other “conscious, fair trade, eco, etc.” brands, and build brand assets. Think logos, taglines, colors, and fonts.

This is when your brand transforms from an idea to something real.

If you don’t feel totally confident in continuing to work on your brand and successfully launch it, simply email me, show me you have put in the work, and I’ll refund your investment.

hey there

I'm Melanie

I help entrepreneurs just like you start conscious businesses.

But, before I did this I spent over a decade developing products for many of the brands you have in your closet. I have worked with the behemoths like Walmart and Target, as well as shaky startups that evolved into cult favorites like Nili Lotan and Hunter Boot.

I believe that in order to fix fashion, first, we need to understand how it’s made.

So, after living and working in countries like China, India, Taiwan, and the Philippines where I really got to see first-hand how the fashion industry operates, I now have a few ideas about how we can all be doing better.

frequently
asked
questions

I only need help sourcing, can I just buy phase 2?

I want to launch my line sooner than 6 months, is that possible?

I don't know how to design or draw, are you sure I can start a fashion brand?

I don't live in the USA, is that ok?

Please Help Me Start My Brand!

pay in full (save $500)

$2500

Save $500 when you pay in full!

3 month payment plan

$997 x 3

3 monthly payments of $997