That's where I come in...

I believe in helping small brands by giving them the insider secrets, tools they need, and step-by-step guidance to successfully launch their business.

The end result is not only a system that can be repeated season after season, but used to grow and scale your brand to new levels.

And, my work and industry expertise has not gone unnoticed. I have been featured as an industry thought leader in WWD, Forbes, Business of Fashion, Sourcing Journal, The Zoe Project, spoke at SXSW, and more, just to name a few.

By The End Of This Program,

you will have…

• organized all the business things

  become an official LLC, get an EIN number, set up your accounting books, and get done all the things every business needs to operate

• done the research to validate your product

  this is the secret to creating a product that not only sells, but something customers line up for and sells out

• found the perfect supply chain partners

  and have a working industry insider knowledge of how to get things done in the world of manufacturing

• sampled and produced your product

  you can't have a brand without product to sell, this 6-month plan will get you there

• created a scalable plan for the future

  a clear plan for what happens after launch, and continued support from me

"My valuable takeaway from Melanie’s program was the personal connections with like-minded creatives working through similar issues. Together we learned from seasoned professionals and discovered pathways & opportunities to develop our own businesses."

Christopher - Founder, CYC The Shop

Enroll in Launch My Conscious Line Today

What’s Inside Launch My Conscious Line 

PHASE 1

FOUNDATION

This phase is often raced past, or completely forgotten by startups. But, the truth is, brands that have a strong foundation are 10x more likely to succeed.

Creating a successful conscious fashion line requires a strong business foundation. Think of this module as a crash course in everything you need to know about the business side of the fashion industry. A unique industry, that I promise you is like no other 

By taking the time to set up a strong foundation, you are laying the groundwork for a profitable future.

The reality is that your brand, values, and how you relate to customers will impact not only the success of your business, but also how you build and manage your supply chains, as well as the types of sales tactics you use to attract and develop life long customers.

Module Highlights:

• GET STARTUP READY - this is a business, not a hobby, you need to get organized, and legally legitimize your business

• CREATE YOUR BRANDING - create brand assets that appeal to and emotionally connect with your ideal customer

• DO THE RESEARCH - learn how to find and create products that your customers will line up for + sell out

SECTION 2

GET YOUR PRODUCT MADE

Once your foundation is strong, then you are ready to start the process of building your supply chain and having your product made.

This module is the condensed version of everything I learned during my 3 years at the Fashion Institute of Technology, getting degrees in both Fashion Merchandising, and Textile Engineering, plus the real-world experience I gained living and working overseas in the fashion industry for over a decade.

Apparel manufacturing is one of the most difficult industries to break into, and the learning curve is steep. Unfortunately, many startup brands get taken advantage of along the way because they don’t know what to look out for, or how to communicate effectively with supply chain partners.

They say you live, and you learn. Well, consider this my gift to you. I let you in on all the lessons I learned the hard way, so you don’t have to make the same rookie mistakes too.

Module Highlights:

• BUILD YOUR SUPPLY CHAIN - access to my VIP suppler list makes finding partners that align with your needs and values easy

• LEARN THE INDUSTRY LINGO - learn how to professionally communicate with your partners to have your designs made

• PERFECT QUALITY ASSURANCE - how to make sure your production order comes out perfectly and ships on time

SECTION 3

SALES

Even if you create the perfect product, at the ideal price point, that blows all the competitors out of the water; your brand will ultimately fail if you don’t have customers. Phase 3 is all about how to successfully sell your creations.

Brands often overlook the work that goes into this phase, and believe that selling their product is as easy as putting up a few social media ads. If only life could be this simple.

You need to have a serious sales strategy that goes beyond a few Facebook ads and influencer collaborations.

Phase 3 of the course teaches you how to find your ideal customer and turn them into a loyal fan who keeps coming back season after season. And then, I show you how to put those systems of customer acquisition on autopilot so you can focus on more advanced methods of growing and scaling.

Module Highlights:

• LET YOUR CUSTOMERS FIND YOU - my secret to getting featured in publications, + how I get 24k customers to my website every month, for free!

• $ FUND YOUR COLLECTION $ - how to crowd raise funds for your launch, or how to find and approach an investor

• SUSTAINABLY SCALE - tips and tools that other top selling brands use to help them scale their business

The Launch My Conscious Line Challenge

Let me start by saying this, Launch My Conscious Line is the most comprehensive course for anyone who is interested in launching their brand this year. And, our exclusive community is highly curated and filled with founders just like you who might be where you are now in the startup journey, or are where you want to be in the future. And, when you join you will be part of this special group.

In the 14 days after you join you will gain access to the first two lessons. How To Stand Out In An Overcrowded Conscious Market, and Building Your Brands Identity. In that time, you will have had the time to deep dive into what really drives you, figure out how your brand will stand out from all the other “conscious, fair trade, eco, etc” brands, then build brand assets, think logos, taglines, colors, fonts, that will be the moment your brand transforms from idea to something real.

If you don’t feel totally confident in continuing to work on your brand and successfully launch it, simply email me, show me you have put in the work, and, I’ll refund your investment.